Capstone Project (My thesis) (Mesopotamia beer /alcohol-free)
Beertamia is an Arabic alcohol-free beer.
Putting a new spin on a very traditional drink Beertamia adds new flavors and
culturally rich packaging.
Putting a new spin on a very traditional drink Beertamia adds new flavors and
culturally rich packaging.
Our mission is to create a new modern package design to fit our idea of
what an alcohol-free beer might look like for the Arabic culture. We decided
to go in a natural and modern style.
what an alcohol-free beer might look like for the Arabic culture. We decided
to go in a natural and modern style.
We want our drink to have a modern, friendly, and familiar style that will
appeal to our specialized audience. The decision to keep the traditional flavor
while infusing it with the new different flavors of lemon and green apple pays
homage to the Arabic/Iraqi culture in a modern way.
appeal to our specialized audience. The decision to keep the traditional flavor
while infusing it with the new different flavors of lemon and green apple pays
homage to the Arabic/Iraqi culture in a modern way.
What I was working on:
- Create a new brand and explain the concept behind it
-Package label
- Logo
- Floor Graphics
-In-Store
- Website
- Braille System
- Logo
- Floor Graphics
-In-Store
- Website
- Braille System
-Product photography
- Bottle Carriers, Bottle Opener, Bar Coaster, Truck Billboards, T-Shirt.
